Saturday, February 23, 2008

I hate to say I told you so: Wendy's Drops Ad Campaign

My post in September was about Wendy's new "red wig" ad campaign with a focus on men and their desire for "hot, juicy burgers."

After less than acceptable sales results, Wendy's finally pulled the ad campaign. They are going back to the classy, comfortable approach that made them successful for so many years. I'm actually a big fan of the new campaign featuring an animated Wendy and the message that "it's waaay better than fast food. It's Wendys"

The new campaign better represents Wendy's traditions while still focusing on the key target audience of 18-to-34-year-olds, Kerrii Anderson, Wendy's president and chief executive, said in an interview.

"It feels like Wendy's again," she said.

Holtcamp said Wendy's emphasis on its quality food was getting distracted by the red wig campaign. [more]

I agree and so does everybody else. 68,000 people gave the old campaign a "Thumbs Down" on an informal poll on "AOL Money and Finance." Only 6,000 people approved of the ads.

For your viewing pleasure... one more time... (btw: This ad almost humiliates men... I can't image how this was justified in the board room)

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