Wednesday, February 27, 2008

Do you know your internet reputation?

Have you google’d yourself lately? You may be surprised how much is out there about you and your company. Thanks to the blogosphere, anyone with a computer (or library card) and an opinion can publish information about you on the internet. Search engines will index this content whether it is true or not and if it matches a relevant search for your company, your customers will find it.

Here are a few strategies that will help a small business take a proactive approach to controlling its internet reputation.

    • Yes, press releases are old news but what you do with them isn’t. Rather than writing a release and hoping the press will publish it, you can publish it yourself. For less than $300 you can send a “search engine optimized” press release out to thousands of websites through a site called Overtime, these releases will start to get search engine exposure and if written correctly, they will get better search engine exposure than that one nagging, unhappy customer who vented in his blog.
    • You can be general with the subject of the press release but it may be better to identify a specific topic that you want to target for search engine exposure and center the entire release around that one subject.
    • Take every opportunity you get to brag about yourself and put it on the web! New client? New hire? New product? Put it online!
    • This is your true opportunity to focus on a singular subject and dominate the issue! Having focused content ensures that your article will be full of the correct relevant keywords ultimately enhancing your search engine exposure on the issue. Particularly if someone is searching for you by name along with the subject.
    • Bloggers have a lot of power once they develop a base of loyal readers. Sometimes, this power can go to their heads. However, most of the time, they are more than willing to give anyone a fair shake or a platform to share their side of the story. If you find someone posting negative untruths about your company, there are some cases where it is appropriate to respond. Be careful here though... some things don’t deserve to be dignified with a response. Pick your battles wisely and respond with facts and objective reasoning. Never come across emotional or defensive, otherwise you’ll do more harm than good.

Go google yourself. Then plan on putting out 10 positive things for every 1 negative you find.

A great video on PRweb and how it works:

1 comment:

jbeaul said...

@Hi Guy,

Thanks for the kind recommendation and detailed guidance for people looking to increase their online presence or, as you mentioned, do some reputation management.


Joe Beaulaurier