Saturday, June 23, 2007

The Marketing Time Machine!

Many start-up companies plan for everything... except marketing. They get their loans and get their business started and then sit back and wonder, "where are my customers?" So, they start networking! If you have ever owned a business, then you know about the "underground" networking circles that exist in every city across the country. Now that they are networking and have a modest customer base, they think they don't need marketing because they "grow their business from referrals."

The referral growth philosophy is fine... if you have 10 years to reach your revenue goal! Very few businesses will grow fast enough on referrals alone. Do you really want to be at the mercy of your customers in determining how successful your business will be?

If your business is not where you want it to be, develop a marketing plan!

A good marketing plan is like a time machine for small businesses.

It will absolutely, without a doubt, get you to your revenue goal much faster. The faster you reach your goals, the sooner you'll be able to set new goals and take your business beyond your wildest expectations!

To get started on your small business marketing plan, sit down and write down the following:

1.) Who is my customer?
2.) What do they need that I have to offer?
3.) What should I tell them that demonstrates how I solve that need?
4.) How can I reach them most efficiently? What advertising outlets or non-traditional strategies can I deploy to let them know that I am here.
5.) How much can I afford to invest.

Once you have determined these five things, get started and stick to it for at least three months. Marketing is all about repetition and it doesn't always work instantaneously. However, if you stay the course and let all of your activities in your plan work together, you'll notice results.

Go build your time machine! If you need any assistance or have any questions, please let me know. You can email me at I'd be happy to help.