Tuesday, January 15, 2008

Challenge what is normal! Rethink everything!

Yesterday I posted about digital coupons... now... SHOES.

This article on SmallBusinessTrends.com talks about 4 new types of shoes that entrepreneurs are bringing to market with mass appeal. First Crocs... and now shoes that actually have a purpose (besides looking foolishly comfortable). The shoes in this article are all designed around providing some type of hyper functionality. Who would have thought that anyone could be successful with "functional" shoes going up against Nike, Reebok and all the other major brands! These entrepreneurs were able to look at a product category that has been dominated, saturated and full of innovation for decades and still break the mold!

As much as it may seem that this posting is about shoes, it isn't! It's about remembering to never be complacent about your product or service offering, your marketing or your business in general. Constantly look for new, innovative ways to market, grow and manage your business. Start with the most obvious parts of your business and challenge the norm. Then, start to look at places you'd least expect to be able to make an impact... like coupons and shoes (metaphorically speaking).

Seriously George?? Not you too! ...

1 comment:

Anonymous said...

I just noticed the printing on his socks... Please tell me that isn't the Presidential Seal of the United States!? lol