Monday, January 14, 2008

The next generation of COUPONS: digital!

Proctor & Gamble and Kroger are testing a new coupon distribution strategy that eliminates paper and scissors! Here is how it works:

Step 1: Visit and browse coupon offers.

Step 2: Pick the coupons you want to use and load them onto your card (I’m not sure if it is your Kroger card or if you have to get a special card… I’m hoping it works with the Kroger card).

Step 3: Go to Kroger, buy your groceries and present your “coupons” digitally via plastic!

I have to admit that I have never clipped a coupon my entire life but there is something about this idea that entices me to start saving! Maybe because it changes the entire “feel” of the coupon process. It eliminates the hassle of looking through hundreds of pages of newspaper garbage and clipping a few things that are actually worth buying. It also eliminates the hassle of organizing all the coupons and having them available when it’s time to check out.

In fact, it is almost like “pre-shopping” and loading store credit onto a GIFT CARD! That will be the appeal to non-coupon shoppers! It’s not about “saving money” it’s about taking advantage of free money!

When I heard about this I was so happy to see that even the COUPON business can be modernized and improved thanks to the World Wide Web.

If Kroger wants to hit a HUGE home run, maybe they should tie in functionality that allows users to make and print their shopping list online, then automatically show relevant coupons and add the discounts to the users card. This creates yet another convenience factor for visiting the website allowing Kroger to generate additional ad revenue from manufacturers hoping to influence what is on YOUR list.

Click here to visit the Kroger/ P&G co-branded site.

No comments: