Friday, September 28, 2007

PR Fundamentals: Pitching a Story Idea published an article titled "Stepping Into a Reporters Shoes" (by Rachel Merenus) that explains the fundamental strategies for sharing your story idea with a journalist. There are a lot of great tips in the article but the most basic takeaway is to make sure you know your audience.

Marketing is all about identifying a target market, understanding them and then communicating with them in a compelling way. PR is no different.

If you are a "do-it-yourselfer" when it comes to PR, this article will definitely increase your chances of a successful pitch!

No comments: