PR Fundamentals: Pitching a Story Idea

Friday, September 28, 2007

PR Fundamentals: Pitching a Story Idea

Entrepreneur.com published an article titled "Stepping Into a Reporters Shoes" (by Rachel Merenus) that explains the fundamental strategies for sharing your story idea with a journalist. There are a lot of great tips in the article but the most basic takeaway is to make sure you know your audience.

Marketing is all about identifying a target market, understanding them and then communicating with them in a compelling way. PR is no different.

If you are a "do-it-yourselfer" when it comes to PR, this article will definitely increase your chances of a successful pitch!

No comments:

Post a Comment

Welcome!

If it isn't obvious, I am passionate about marketing and sharing that passion with others. Hence, my blog.

I'm also passionate about helping businesses grow. I believe effective marketing should be simple to achieve. Hence, my business (PRstore).

Over the past year, I've worked with over 100 businesses helping them build their brand and grow their customer base through marketing strategies that make sense. It's really that simple.

If your business is out of fresh ideas and you think you could benefit from handing over your marketing to someone like me, I'd love to meet with you. Drop me an email at jspring@prstore.com.

Friday, September 28, 2007