More fuel for those who preach the importance of search engine optimization! Offline advertising such as television and magazine ads drive more than 67% of online search users.
Lesson for Small Business Marketer:
A critical part of any marketing campaign that can no longer be overlooked is whether or not your website is ranked fairly high in the search engines. Your offline marketing campaign will generate interest and drive prospects to the search engines for more information. Will they find you or your competition?
According to the "iProspect Offline Channel Influence on Online Search Behavior Study," conducted by JupiterResearch, 67% of the online search population is driven to search by offline channels. It also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. This 39% conversion rate suggests a synergistic relationship exists between search and offline channels, concludes the study.
Thursday, September 6, 2007
Offline Advertising Drives 67% of Online Searchers!
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