Social Media - Do people really use it?

So we know what social media is but do people really use it? In order to understand the who, we have to start with the HOW. This article from Forrester Research breaks adult internet users into six groups based on their involvement in social media. What category are you in? Your customers?

clipped from blogs.forrester.com At the heart of Social Technographics is consumer data that looks at how consumers approach social technologies – not just the adoption of individual technologies. We group consumers into six different categories of participation – and participation at one level may or may not overlap with participation at other levels. We use the metaphor of a ladder to show this, with the rungs at the higher end of the ladder indicating a higher level of participation.