Tuesday, March 11, 2008

The Hottest Marketing Trends for 2008

Even as a small business, changes in technology and social behavior require us to adapt our marketing to maintain relevance.

Based on this article by Kim T. Gordon for Entrepreneur.com, expect these trends in 2008:

  • A shift from traditional to alternative media
  • A growth spurt for interactive marketing
  • More off-line support for online campaigns
The latter part of the article provides some suggestions for how to adjust your marketing to take advantage of these trends. View the article.

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