When Targeted, An Excellent Way To Reach Your Customer and Gain Sales!
Often scorned as junk mail or spam, direct mail is actually a very effective marketing tool. The most effective types of direct mail are postcards and direct e-mail. According to the USPS, an impressive 94% of postcards are read.
Effective direct marketing depends on three things:
Attention grabbing creative,
A high-impact message, and
A targeted list.
The real “catch” to direct marketing is a highly targeted, research-based list of recipients. When targeted, direct mail is an excellent way to reach your customers and increase sales.
If you don’t have a snail mail list, they are available for purchase from a host of companies. E-mail lists, however, must be permission-based to be legal and require a direct opt-in from the recipient and should never be purchased.
You may think – “I don’t know if I can afford a direct mail campaign.”
The real question is (as with any marketing medium you use) – can you afford not to?
Ask yourself how many customers you need in order to pay for a direct mail campaign? Chances are that number is lower than you think. And suddenly you are thinking strategically - the way people who run major corporations do - that marketing is an investment, one that will continue to net returns long after the initial implementation.
Tuesday, August 28, 2007