Offline Advertising Drives 67% of Online Searchers!

More fuel for those who preach the importance of search engine optimization! Offline advertising such as television and magazine ads drive more than 67% of online search users.

Lesson for Small Business Marketer:

A critical part of any marketing campaign that can no longer be overlooked is whether or not your website is ranked fairly high in the search engines. Your offline marketing campaign will generate interest and drive prospects to the search engines for more information. Will they find you or your competition?

According to the "iProspect Offline Channel Influence on Online Search Behavior Study," conducted by JupiterResearch, 67% of the online search population is driven to search by offline channels. It also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. This 39% conversion rate suggests a synergistic relationship exists between search and offline channels, concludes the study.

"I'll have my advertising with a side of TV"

According to Nielsen Media Research, men 18 to 34 spend roughly two hours a day online (the most of any male age bracket), although that's still lower than their time spent watching television and listening to the radio daily. According to a Maxim sponsored study conducted by Hall & Partners, 74% of men think TV is a better advertising medium. Click here for the full article.