According to Nielsen Media Research, men 18 to 34 spend roughly two hours a day online (the most of any male age bracket), although that's still lower than their time spent watching television and listening to the radio daily. According to a Maxim sponsored study conducted by Hall & Partners, 74% of men think TV is a better advertising medium. Click here for the full article.
Tuesday, September 4, 2007
"I'll have my advertising with a side of TV"
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